Social Media Marketing That’s Measured in Enquiries, Not Likes
Social media marketing earns its place when it brings your business real enquiries — not when a post collects likes that never turn into a customer. Lix Digital plans, creates and manages organic and paid social media for UK businesses, and we measure it against the outcomes that actually matter to you: qualified leads, sales conversations and new customers.
We are a full-service UK digital agency, so your social sits alongside the search, advertising and website work we can also handle in-house. That means every channel pulls towards the same goal instead of working in isolation. If you want an honest read on where your social media stands today, book a free social media review and we will tell you where the quick wins are.
Social Measured in Enquiries, Not Likes
Follower counts and likes feel good, but they do not pay invoices. Plenty of accounts look busy and still send nothing useful to the business behind them. We start from the opposite end: what does a genuine result look like for you? A booked call, a form completion, a product sale, a foot through the door, a quote request.
Once that is agreed, every decision follows from it — which platforms we use, what we post, how we spend a paid budget, and what we report on. Reach and engagement still matter, but only as steps on the way to an enquiry, never as the finish line. We would rather show you fewer, higher-intent leads than a screenshot of a chart going up.
This keeps the work honest. When a campaign is judged by enquiries and pipeline rather than vanity metrics, it becomes obvious very quickly what is working and what should be dropped. That is exactly the kind of clarity most business owners want and rarely get from social.
What Our Social Media Marketing Services Include
We manage social media end to end, or we plug into the parts you need. A typical engagement covers the work that turns a social presence from an afterthought into a working channel:
- Strategy and account setup — a clear plan tied to your business goals, plus setting up or tidying the profiles you decide to run.
- Content creation — written posts, graphics and short-form video planned around a schedule, in your brand voice.
- Organic management — consistent, well-timed posting and a content calendar you can see in advance.
- Paid social campaigns — audience targeting, ad creative, budget management and ongoing optimisation across the platforms that fit your audience.
- Community management — replying to comments and messages, and handling the day-to-day interactions that build trust and catch enquiries before they cool off.
- Reporting — regular, plain-English reports focused on the results you care about.
You keep ownership of your accounts throughout. We manage the activity on your behalf; the profiles, the audience and the followers remain yours. If your team would rather learn to run some of this in-house, we can build the strategy and train them to deliver it — whichever split suits your resources.
Organic and Paid Social: Why the Best Results Use Both
Organic and paid social do different jobs, and most businesses get the strongest return when the two work together rather than in competition.
Organic social is the content you post without spending on promotion. It builds familiarity, shows the human side of your business, answers the questions customers ask, and gives people a reason to trust you before they buy. Its natural reach is limited mostly to people who already follow you, which is why it is a slow, compounding play rather than an instant one.
Paid social puts budget behind targeted ads so you reach people well beyond your existing followers — chosen by location, interests, behaviour and lookalike audiences. It is the faster route to enquiries and it scales predictably, but it needs a clear offer, sharp creative and constant management to keep the cost per enquiry low.
Used together, organic builds the credibility that makes your paid ads convert better, and paid puts your best organic content in front of the right new audiences. We will not push you towards a big ad budget if organic is doing the job, and we will not pretend organic alone can deliver volume fast. We recommend the mix that fits your goals and what you can sensibly spend.
Choosing the Right Platforms — Not All of Them
You do not need to be everywhere. You need to be where your customers actually are, posting the kind of content that platform rewards. Spreading a small team thinly across six networks almost always produces six neglected accounts. We would rather do two platforms properly.
As a rough guide to how we think about the main networks:
- Facebook — broad reach and strong paid targeting; still a workhorse for local services, community building and lead generation across a wide age range.
- Instagram — visual-first, ideal for products, lifestyle brands and anything that photographs or films well; a natural home for short video.
- LinkedIn — the platform for B2B, professional services and recruitment, where you can target by job title, sector and company.
- TikTok — short-form video with huge reach potential for brands willing to create native, authentic content.
- X and Pinterest — useful in the right niches, from fast-moving conversation and customer service to product discovery and planning.
Which of these earns your time depends on who you sell to and what you sell. We work that out from your customer profile and your competitors before committing, so your effort goes where it can realistically win.
Social That Pulls the Same Way as Your Search and Ads
Here is where working with a full-service agency changes the maths. Social media is at its most powerful when it is joined up with the rest of your marketing — but for most businesses, social sits with one supplier while the website, search and advertising sit somewhere else, and nobody is joining the dots.
Because Lix Digital also delivers SEO, PPC management and web development, the same team can make those channels feed each other. The questions people ask on social shape the content we write for search. The audiences that convert on paid social inform your Google Ads targeting. The traffic your posts send to your website lands on pages built to turn visitors into enquiries, not on a page that leaks them.
You get one strategy, one point of contact and one set of numbers that reconcile, instead of three suppliers each optimising their own slice. If you only need social right now, that is completely fine — but the option to bring the rest under one roof is there when you want it. You can see the full range on our services page.
How We Manage Your Social Media, Step by Step
Good social media is a repeatable process, not a series of one-off posts. Here is how we run it:
- Audit and goals. We review your current profiles, your competitors and your audience, then agree the specific outcomes the work is judged on.
- Strategy and platform selection. We choose the platforms worth your time and set out the content themes, posting rhythm and any paid approach.
- Content planning. We build a content calendar you approve in advance, so you always know what is going out and when.
- Create and publish. We produce the posts, graphics and video, then schedule and publish them at the times your audience is active.
- Engage and manage the community. We monitor comments and messages, join relevant conversations and route genuine enquiries to you quickly.
- Measure and report. We track performance against your goals and send clear reports — weekly or monthly, whatever suits you — showing what drove results and what we are changing next.
- Refine. Social moves fast. We use each round of data to adjust targeting, content and spend so the work keeps improving rather than going stale.
Reporting is deliberately jargon-light. You should be able to read a report in a couple of minutes and understand exactly what your money bought and what it produced.
How Much Do Social Media Marketing Services Cost?
Most agencies quote bespoke pricing and keep it off their websites, which makes it hard to plan. Here is a straight answer using published UK market ranges so you have a realistic starting point.
Across the UK, agency social media management is commonly priced either hourly — roughly £20 to £130 per hour depending on the agency and the specialism — or as a monthly package. Published package pricing tends to fall between around £300 and £1,000 or more per month for ongoing management, with one-off strategy sessions and paid-social management often costed separately from the ad budget itself.
Where you land depends on scope: how many platforms, how much content, whether you want paid campaigns managed, and how hands-on the community management needs to be. Paid social also carries the ad spend on top of the management fee, which you control.
Our own pricing is scoped to your goals and built to be competitive — you pay for the work that moves the needle, not for padding. The honest next step is a conversation. Book a free social media review and we will scope a package to what you actually need and what you can sensibly invest.
Frequently Asked Questions
That is exactly the conversation to have before you spend a penny. Book a free social media review and we will tell you, straight, whether social is the right channel for your goals — where the quick wins are, what we would not bother with, and what a sensible first 90 days looks like. No pitch, no obligation.