PPC Management That Turns Ad Spend Into Qualified Enquiries

Good PPC management is measured by the enquiries and sales it produces, not the clicks it buys. Lix Digital runs pay-per-click campaigns across Google Ads, Microsoft Advertising and Meta for businesses across the UK — managed against the numbers that matter: cost per acquisition, conversion rate and qualified enquiries reaching your team.

We are a UK digital agency, and our management fee is transparent, stated up front and always kept separate from your ad spend. No long contract to prove the work is worth it — if we are not earning the fee, you are free to leave.

Get a PPC Quote

What Our PPC Management Covers

Every account we run covers the full set of disciplines below, tuned to your goals and budget — not a fixed template.

01

Strategy & Account Structure

We structure the account around profitable intent, so you can always see which campaigns, ad groups and keywords are earning their place — and which are not.

02

Keyword & Audience Research

We find the search terms and audiences that convert, and the ones that drain budget. Negative-keyword and exclusion lists are built from day one and refined continuously.

03

Ad Copy & Creative

Ads written to match intent and answer the objection that stops the click, then tested continuously. The gap between an average ad and a well-tested one shows up in your conversion rate.

04

Bid & Budget Management

Bids and pacing managed against your cost-per-acquisition targets, with guardrails so automated bidding works for you rather than quietly inflating spend.

05

Landing Pages & Conversion

The traffic you pay for only matters if it converts. Because we build websites in-house, we can rework the landing page directly — not hand you a list of fixes and leave you to find a developer.

06

Conversion Tracking & Reporting

Reliable tracking is the foundation of every decision. We validate your conversions are recorded correctly, then report in plain English on the metrics that tie to your business.

Why Choose Lix Digital for PPC

The best PPC relationships are built on transparency and results, not paperwork and lock-in.

01

You Own Your Accounts

We build and optimise inside your own Google, Microsoft and Meta accounts. Your campaigns, conversion history and data stay yours — always — so nothing is held hostage if you ever move on.

02

Transparent Fees, No Lock-In

You will always know what is your management fee and what is ad spend going to the platforms. And no heavy lock-in: we would rather keep your business by getting results than by tying you to a long contract.

03

A Generalist’s Advantage

PPC touches your landing pages, tracking, website and organic search. Because we build sites, run SEO and manage social in-house — led by founder Ajaz Elahi, with 20+ years across digital marketing, SEO and web development — we fix the whole conversion path, not just the ad account.

How PPC Management Pricing Works

Most agencies hide pricing behind a form. Here is how it actually works — and in every case the management fee is separate from the ad spend you pay the platforms.

01

Percentage of Ad Spend

A management fee set as a share of your monthly ad spend, commonly around 10–20%. It scales naturally as your budget and results grow, and suits accounts that are actively scaling.

02

Flat Monthly Retainer

A fixed, predictable fee based on the scope and number of platforms involved. Easy to budget against, and a good fit for steady, established programmes.

03

Audit or Setup

A one-off account audit or build for businesses that want an expert foundation — or a health check — before committing to ongoing management.

PPC and SEO Work Better Together

Run together, each makes the other stronger. Your paid campaigns show within days which keywords genuinely convert — the exact intelligence that makes SEO investment less of a gamble — and as your organic rankings grow, your reliance on paid traffic falls. Because we offer both in-house, we run them as one coordinated strategy, not two suppliers pointing at each other.

Talk to Us

The Platforms We Run

The right mix depends on how your customers behave and what you sell — we recommend only the platforms that fit your goals, not all of them.

01

Google Ads

Search, Shopping, Performance Max and Display. The core of most campaigns, capturing people at the moment they search for what you offer.

02

Microsoft Advertising

Often overlooked, with lighter competition and lower costs per click — a useful way to extend the reach of your best Google campaigns into Bing.

03

Meta & Remarketing

Facebook and Instagram prospecting and retargeting built around your ideal customer, re-engaging people who visited but did not act — usually at a lower cost per click.

PPC Management: Frequently Asked Questions

How much do PPC management services cost?

It depends on the size of your account, your ad spend and how many platforms are in play. Fees are usually a percentage of ad spend (commonly 10–20%), a flat monthly retainer, or a one-off audit or setup fee — and that management fee is always separate from the ad spend you pay the platforms directly. We scope a competitive fee to your goals after reviewing your account, with no obligation.

How quickly will I see results?

Paid traffic begins the moment your campaigns go live, so clicks and impressions show almost straight away. Meaningful, stable performance — a reliable, profitable cost per conversion — typically takes one to three months as we gather conversion data, test ads and audiences, and let the bidding settle. PPC is one of the fastest channels to results, which is part of why it pairs so well with slower-building SEO.

Do I keep ownership of my ad accounts and data?

Yes, always. We build and optimise inside your own accounts, so your campaigns, conversion history and performance data stay with you. If you ever leave, everything stays yours. Full account access and transparent reporting are standard, not an upsell.

Do you require a long contract?

No heavy lock-in. We would rather earn the relationship through results than tie you to a lengthy agreement — our aim is to make the work worth keeping, month after month.

How much ad budget do I need?

Your budget depends mainly on what competing advertisers pay for the keywords your customers search — costs per click vary widely between industries. A campaign needs enough monthly spend to generate the volume of data that optimisation relies on; too little and there is never enough signal to improve from. After reviewing your site, target keywords and market, we will tell you the realistic budget range needed to move the needle before you commit.

Should I do PPC or SEO?

For most businesses the strongest answer is both, run together. PPC gives you immediate, controllable traffic; SEO builds compounding organic visibility over time. The paid data tells you which keywords convert, which sharpens your SEO investment, and as your rankings grow your reliance on paid traffic falls. Because we offer both in-house we coordinate them as one strategy — and if you take on an SEO campaign with us, hosting on our UK-based servers is free for as long as you are with us. That perk sits with SEO; PPC clients pay for management and their own ad spend, cleanly and transparently.

How does the Google Ads auction and Quality Score work?

When someone searches, the platform runs an instant auction to decide which ads appear and in what order — and you do not simply win by bidding the most. Your position is decided by your bid and your Quality Score, the platform’s assessment of how relevant and useful your ad and landing page are. A higher Quality Score holds a strong position at a lower cost per click; a poor one means you pay more for less. That is why the unglamorous work — tightly themed ad groups, message-matched ads, fast relevant landing pages — lowers your costs at the same time as it improves your results.

What is your process for a new account?

The same disciplined path every time, adapted to your goals: Audit and access — review your structure, spend and tracking to find where budget is leaking and confirm conversions are measured correctly; Build — structure campaigns around profitable intent with clean tracking and message-matched ads; Launch — ads, audiences and landing pages go live with testing built in from day one; Optimise — tune bids, creative and budgets against your cost-per-acquisition targets every week; Report and scale — plain-English reporting on the metrics that matter, scaling budget into what is compounding.

Why hire a PPC agency instead of running it in-house?

You can run PPC in-house, and for some businesses that is the right call. But profitable paid advertising takes daily attention across several platforms and a skill set — strategist, analytics, copywriter, conversion-focused eye on your pages — that rarely sits in one person. An agency gives you the whole set for a single management fee, cuts the wasted spend that leaks from underworked accounts, and compounds small weekly improvements a set-and-forget account never gets.

Tell us what you are trying to fix, and we will put a straight, competitive PPC proposal in front of you.